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All the Super Bowl 51 commercials you need to see

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Guillaume Rivard
Kia Niro creates big buzz

A number of automakers agreed to pay Fox a whopping $5 million for 30 seconds of airtime during Super Bowl 51 in Houston, which took place on Sunday. Car enthusiasts everywhere no doubt enjoyed their creative commercials before, during, and after the game.

Here’s a recap of the Super Bowl 51 commercials…

Just before kickoff, Ford aired a spot that presents the Blue Oval as both an automaker and a mobility company helping people “Go Further” in their daily lives.

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Mercedes-Benz took inspiration from the classic 1969 movie Easy Rider to celebrate 50 years of AMG performance and the upcoming launch of the new Mercedes-AMG GT C Roadster. 

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Lexus is recognizing the parallels between the shapes and movements of the human body and the power and athleticism of its new LC 500 and LC 500h coupes.

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NFL MVP Cam Newton and supermodel Miranda Kerr team up to present the redesigned Encore SUV and new Cascada convertible. “That’s a Buick?” Oh, yes!

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Audi returned to the Super Bowl with compelling storytelling and a focus on progress, not just within the company, but also society as a whole. The new S5 is also featured.
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Toyota aired the following spot during the first half of Super Bowl LI, but only in California where the Mirai fuel-cell sedan is currently sold. It's worth watching regardless...

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Automotive floor mat manufacturer WeatherTech and its employees go to extraordinary lengths to provide customers with American designed, engineered, and manufactured automotive accessories to protect their vehicles.

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The all-new 2017 Kia Niro is described as “a smarter kind of crossover.” An easy way to be an "eco-warrior." This was one of the best Super Bowl 51 commercials:

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Showcasing its next-generation 2017 CR-V, Honda took viewers back in time through a look at the high-school dreams of famous celebrities before they were household names, and the spirit that drove them to chase those dreams.

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Hyundai, an official sponsor of the Super Bowl, shot its commercial while the game was being played:

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Alfa Romeo wants to make a successful return to North America, and it impressed with these ads promoting the new Giulia sedan:

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Super Bowl 51 MVP Tom Brady is teaming up with Aston Martin. Can you guess what it's about?

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And finally, a moving commercial from Michelin...

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Guillaume Rivard
Guillaume Rivard
Automotive expert
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