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Top 10: Super Bowl LIV’s Car Ads, From Best to Worst

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Khatir Soltani
A 30-second spot on this year’s football extravaganza cost $5.6 million

7 - Toyota Highlander

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From Toyota, we get introduced to the next-generation 2020 Highlander. Wanting to emphasize its roominess and the number of seats it offers, Toyota takes us on a rescue operation led by Canadian actress Cobie Smulders, who comes to the aid of various movie characters stuck in tough situations. 

The images are pretty and the idea is original, except that you don't learn anything new about the vehicle.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada