8 - Genesis
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The Genesis brand wanted to strike a big blow with the introduction of its first SUV, the GV80. To fully appreciate the ad featuring the couple formed by John Legend and Chrissy Teigen, viewers will want to be in on several cultural references, for instance that John Legend was named "Sexiest Man Alive" by People magazine.
The theme of the ad is old luxury giving way to new - which is, ironically, a theme we’ve seen before, more than once. While the visibility is excellent for Genesis, the desired effect falls flat.