9 – Hyundai
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With its ad, Hyundai is promoting both the next-generation 2020 Hyundai Sonata and its Smart Park feature, which allows you to move the car forward and backward at low speeds, for example to park in a tight space, without even being in it.
No question the ad is well done, but it’s also a little ordinary. The reference to the thick Boston accent (for instance, Smaht Pahk) may well go over the heads of some viewers, even with the presence in the ad of former Boston Red Sox star David Ortiz.