2011 American automaker report card
Among the Big 3, Chrysler has suffered the most over the past 15 years. Sure, lacklustre sales have compromised its financial health, but what about brand identity? Chrysler used to be HUGE in the '60s, '70s and early '80s. Since then, it has lost its way in the shadow of GM and Toyota. While reliability seldom found a spot in the equation, styling played a big part (well, most of the time).
