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SYNus Concept Takes Urban Living to New Level

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Khatir Soltani

Massive Widescreen TV Monitor Replaces Rear Window

Truth be told, Ford doesn't expect would-be buyers to jump all over its SYNus concept when it gets revealed at the North

Unlike most concepts at the North American International Auto Show, Ford doesn't expect would-be buyers to jump all over its SYNus concept. (Photo: Ford Motor Company of Canada)
American International Auto Show in Detroit on Sunday, January 9th.

But the new concept should pique the interest of auto show passersby, and in so doing heighten peoples' awareness about what new technologies Ford is busy at work developing for the urban environment.

Why urban? When cars were just being developed people were moving from the farm to the city, and then when those cars wore big fins and loads of chrome it was an exodus from the city to the suburbs. And what about now? Urban real estate, or anything close to town, is hot property in today's world, and Ford wants to show those buying into the inner city that it is

The purpose of the SYNus is to heighten peoples' awareness about what new technologies Ford is busy at work developing for the urban environment. (Photo: Ford Motor Company of Canada)
serious about solving the kinds of problems commonly experienced by urban dwellers.

What kinds of problems? First and foremost is the lack of parking, and when a spot can be found it's a "small car only" space more often than not. The SYNus is not only compact, but based on Ford of Europe's B-segment Fiesta. That puts it into the size spectrum of Toyota's Echo Hatchback and Hyundai's Accent, and yes the same class as Scion's xB - the U.S. only crossover that makes the SYNus appear aerodynamic.

Seriously though, while diminutive in size, the SYNus is tough enough to stand up to pretty well anything an urban guerilla can throw at it.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada