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Tesla Model 3 success pleases competitors like Nissan

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Since the all-new Tesla Model 3 was revealed on March 31st, some 276,000 customers have made a $1,000 deposit to reserve a copy… even though the car won’t go on sale before the end of 2017. This massive response obviously delights Tesla’s CEO, Elon Musk, but also his counterpart at Nissan, Carlos Ghosn.

“Finally, good competition for EVs is picking up,” Ghosn told Automotive News. “We welcome competition because it can expand the market. It’s going to stimulate demand.”

He has a point: such enthusiasm for Tesla’s new entry-level vehicle is bound to spur demand for all electric cars including Nissan’s, led by the best-selling LEAF. The latter has sold 211,000 units worldwide since its 2010 launch.