As reported by Abarth
The Abarth 500C and Abarth Punto Evo, Abarth's latest versions of two tried and tested models, are due for launch from mid-June in Italy.
The new Abarth Punto Evo aims to win an even bigger place in the hearts of young enthusiasts, continuing the work begun with the Grande Punto, which is bought mostly by customers aged between 18 and 30. The Abarth 500C is distinguished by its elegance and dynamism while the Abarth spirit lives on in its sporting features. The new open-topped car with its reworked engineering also represents a strategic choice by Abarth: this model was also produced to appeal to women customers who seek design and elegance but also appreciate the performance of a true sports car.
Both cars recently made their international public debuts at the Geneva Motor Show and now share the same launch to demonstrate to the public that both represent the very best of the Abarth sporting spirit despite their different characteristics and target customers. This unique event is accompanied by an original advertising campaign, created in conjunction with the 515 Creative Shop studio in Turin and identified by the slogan “More power to your senses”, a concept that matches the brand's values perfectly.
The Abarth 500C and Abarth Punto Evo will certainly help to consolidate the already excellent results achieved in 2009. Proof that the direction taken by Abarth is the right one comes from the statistics. These indicate quite clearly that the brand is experiencing continuous growth: from 2008 to the present day Abarth has sold nearly 22,000 cars, including 8400 Abarth 500 versions and 2700 Abarth Grande Punto cars during 2009, as well as more than 3300 performance kits. This commercial success is complemented by the inexorable growth in dealerships and official performance centres. Abarth is in fact completing its coverage of strategic cities in Europe such as Amsterdam and Paris, and in addition to consolidating its presence in existing markets it is extending to Eastern European markets such as Romania and countries in the Mediterranean basin such as Israel. The Abarth distribution network is a truly unique phenomenon, boasting 141 showrooms, 140 official performance centres and 300 service centres in Europe. That's not to mention the latest network of Abarth Racing preparation shops made up of six outlets in Italy, which are exclusively responsible for selling Abarth racing cars and servicing them for customers.
The Abarth 500C and Abarth Punto Evo, Abarth's latest versions of two tried and tested models, are due for launch from mid-June in Italy.
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| Abarth Punto Evo (Photo: Abarth) |
The new Abarth Punto Evo aims to win an even bigger place in the hearts of young enthusiasts, continuing the work begun with the Grande Punto, which is bought mostly by customers aged between 18 and 30. The Abarth 500C is distinguished by its elegance and dynamism while the Abarth spirit lives on in its sporting features. The new open-topped car with its reworked engineering also represents a strategic choice by Abarth: this model was also produced to appeal to women customers who seek design and elegance but also appreciate the performance of a true sports car.
Both cars recently made their international public debuts at the Geneva Motor Show and now share the same launch to demonstrate to the public that both represent the very best of the Abarth sporting spirit despite their different characteristics and target customers. This unique event is accompanied by an original advertising campaign, created in conjunction with the 515 Creative Shop studio in Turin and identified by the slogan “More power to your senses”, a concept that matches the brand's values perfectly.
The Abarth 500C and Abarth Punto Evo will certainly help to consolidate the already excellent results achieved in 2009. Proof that the direction taken by Abarth is the right one comes from the statistics. These indicate quite clearly that the brand is experiencing continuous growth: from 2008 to the present day Abarth has sold nearly 22,000 cars, including 8400 Abarth 500 versions and 2700 Abarth Grande Punto cars during 2009, as well as more than 3300 performance kits. This commercial success is complemented by the inexorable growth in dealerships and official performance centres. Abarth is in fact completing its coverage of strategic cities in Europe such as Amsterdam and Paris, and in addition to consolidating its presence in existing markets it is extending to Eastern European markets such as Romania and countries in the Mediterranean basin such as Israel. The Abarth distribution network is a truly unique phenomenon, boasting 141 showrooms, 140 official performance centres and 300 service centres in Europe. That's not to mention the latest network of Abarth Racing preparation shops made up of six outlets in Italy, which are exclusively responsible for selling Abarth racing cars and servicing them for customers.
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| Abarth 500C (Photo: Abarth) |