Topless Chrysler 300C Wows Auto Show Goers and Chrysler Execs Alike

OK, I agree that the Helios isn't patterned exactly after a dual-cowl phaeton, as it doesn't feature a rear passenger compartment

Rumour has it Chrysler is considering commissioning ASC to produce the new convertible for public consumption. (Photo: Trevor Hofmann, Canadian Auto Press)

sectioned off via a centre bulkhead. The only Chrysler to be fitted with such a unique configuration was a one-off 1941 pace car based off what looks to be either a Newport or Thunderbolt, but that may change with the new ASC prototype. It seems that show goers weren't the only ones to notice ASC's Helios, as rumour has it Chrysler Group are considering commissioning ASC to produce the new convertible for public consumption.

"The Helios is a whole new kind of halo car aimed at affluent Baby Boomers and others who seek the freedom, reward and excitement of open-air driving, but combined with four-door room and comfort," commented Jeff Steiner, ASC's executive vice president and chief marketing officer. "There's a big 'white space' on the entire industry's marketing map for a car like

"There's a big 'white space' on the entire industry's marketing map for a car like this," commented Jeff Steiner, ASC's executive vice president and chief marketing officer. (Photo: Trevor Hofmann, Canadian Auto Press)

this, and we think this type of vehicle might just be what the doctor ordered for OEMs looking for whole new emerging market segments."

Another "segment buster" from the automaker that stole the compact crossover limelight before there even was one with its utilitarian yet stylish PT Cruiser, introduced the car-like Pacifica luxury-crossover before most competitors had even dreamt up a concept, revitalized the full-size American luxury sedan segment, and continues to innovate while many rivals merely contemplate stepping up with new ideas, seems in keeping with Chrysler's bold corporate philosophy, but a 300C convertible built outside Brampton?