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TOYOTA CANADA ANNOUNCES PRICES OF ALL-NEW 2002 CAMRY

Automotive columnist: , Updated:

TORONTO — Toyota Canada today announced its pricing strategy for the all-new fifth generation Camry 4-door sedan.

Completely redesigned for 2002, Toyota Camry is North America's best-selling passenger car for four years running and is also acknowledged an industry benchmark for quality.

"For '02, Toyota adds dramatic new styling, substantial product improvements and significantly improved value to our quality leadership position," said Tony Wearing, Group Vice President of Sales and Marketing of Toyota Canada Inc.

Even with its extensive list of product enhancements, the 4-cylinder, 5-speed manual 2002 Camry LE will have a starting Manufacturers Suggested Retail Price (MSRP) of $23,755 — over $800 less than the 2001 Camry CE "Plus" which it replaces. The 4-cylinder automatic Camry LE will start at $24,800 (MSRP), over $700 less than the 2001 Camry CE "Plus" equipped with an automatic transmission.

The value story continues throughout the line-up with the new LE V6 offered at a starting MSRP of $26,995, over $2,100 less than the 2001 CE V6 Extra Value Package.

The luxurious Camry XLE V6 receives a long list of standard equipment for 2002 which adds over $3,000 in upgraded features compared with 2001 but increases the MSRP by only $690 to $32,570.

"Toyota has aimed its pricing strategy at the heart of the mid-sized market in Canada," added Tony Wearing. "Combining bold new styling with a wide array of upgrades and enhancements, plus Toyota's commitment to quality, the 2002 Camry will appeal to the hearts and minds of Canada's discerning car buyers."