Despite the many trials of the past few years, Toyota can still claim it has the most influential brand in the automotive industry.
According to Interbrand’s Best Global Brand 2011 survey, the Japanese automaker’s brand value is 27,764 million dollars, which puts it in 11th place in the overall ranking. That’s a 6% increase over 2010.
The brand’s value increased for the first time since 2009, when the highly publicized gas pedal debacle erupted.
Before that unfortunate incident, Toyota’s value was constantly on the rise, peaking in 2008 at a historic 34,050 million.
Rounding out the Top 3 in the auto industry are Mercedes-Benz (27,445), ranked 12th, and BMW (24,554), ranked 15th.
Hyundai is evaluated at 6,005 million, which puts it in 61st place. Reflecting its sales performance, the Korean automaker’s brand value is the one that increased the most in 2011, by 19%.
Honourable mentions:
The annual survey takes into account the many ways by which a brand touches and benefits its organization. Three main aspects are evaluated: the financial performance of the branded products or services, the role of brand in the purchase decision making process and the strength of the brand.
Coca-Cola is once again on top, with IBM, Microsoft, Google, GE, McDonald’s, Intel, Apple, Disney and HP rounding out the Top 10.
Source: Interbrand
According to Interbrand’s Best Global Brand 2011 survey, the Japanese automaker’s brand value is 27,764 million dollars, which puts it in 11th place in the overall ranking. That’s a 6% increase over 2010.
The brand’s value increased for the first time since 2009, when the highly publicized gas pedal debacle erupted.
Before that unfortunate incident, Toyota’s value was constantly on the rise, peaking in 2008 at a historic 34,050 million.
Rounding out the Top 3 in the auto industry are Mercedes-Benz (27,445), ranked 12th, and BMW (24,554), ranked 15th.
Hyundai is evaluated at 6,005 million, which puts it in 61st place. Reflecting its sales performance, the Korean automaker’s brand value is the one that increased the most in 2011, by 19%.
Honourable mentions:
- Honda (19th, 19,431 million)
- Volkswagen (47th, 7,857 million)
- Ford (50th, 7,483 million)
- Audi (59th, 6,171 million)
- Porsche (72nd, 4,580 million)
- Nissan (90th, 3,819 million)
- Ferrari (99th, 3,591 million)
The annual survey takes into account the many ways by which a brand touches and benefits its organization. Three main aspects are evaluated: the financial performance of the branded products or services, the role of brand in the purchase decision making process and the strength of the brand.
Coca-Cola is once again on top, with IBM, Microsoft, Google, GE, McDonald’s, Intel, Apple, Disney and HP rounding out the Top 10.
Source: Interbrand