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Toyota uses cows to promote Mirai fuel-cell sedan (video)

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Toyota is taking a jab at detractors like Tesla's Elon Musk, who made waves with his “fuel-cell cars are bull****” statement, by releasing a video titled “Fueled by Bull****” that lauds the benefits of its upcoming Mirai sedan.

The 3-minute clip starts by saying that hydrogen is the most abundant element in the universe, found in almost everything from water to trees to grass. Yes, it can also be harvested from cow manure. 

This is the first part of a new ad campaign for the Mirai, called “Fueled By Everything.” Subsequent videos will show other potential renewable sources of hydrogen. Toyota wants to stress the overall cleanness of hydrogen, which today is sourced largely from natural gas in the U.S.

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