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Volvo’s Life Paint now on sale in Canada

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Volvo has just announced that its innovative “Life Paint” safety spray for pedestrians and cyclists is now available exclusively at Volvo Canada retailers.

The spray is invisible in the daylight and light-reflective in the dark. It is illuminated by a vehicle’s headlights and acts as an accident deterrent. The spray can be applied in many ways to make a person more visible including being sprayed on clothing, accessories, cycling equipment, or a bicycle.

 “The Volvo Car Corporation remains dedicated to road safety and Volvo Life Paint is another indication of that point,” said Marc Engelen, President & CEO of Volvo Cars of Canada. “Pedestrian and cyclists injuries are at an all-time high, and as part of our goal Vision 2020, we continue to find ways to prevent road accidents involving vehicles, cyclists and passengers.”