Kelley Blue Book’s Best Buy Awards for 2023: Here Are KBB’s Choices

Best Full-Size Pickup Truck: 2023 Ford F-150

Amid all the fuss about the all-electric Lightning hitting the market, it’s easy to miss that Ford has also come out with a hybrid F-150, which is pretty notable in itself. Add improved fuel economy to the best-selling pickup in North America and you have a pretty strong sales pitch to make.

What KBB liked:

- This truck is simply better than the rest at almost everything
- Sane pricing structure (well at the bottom of the range anyways)
- Value
- Insane variants (Raptor, etc.) for those who want that
- Lots of cab, configuration and powertrain choices
- New tech abounds
- Great towing capacity (14,000 lb (6,350 kg) with the3.5L EcoBoost twin-turbo V6)
- Strong resale value

See also: Ford F-150 Heritage Edition Celebrates 75 years of the F-Series Truck

See also: 2023 Ford Lineup in Canada: Models and Changes