While Honda hasn't set a production target, Elliott said that he expects the company to build 40,000-60,000 SUTs during its first few years. If the Japanese automaker is going after the Explorer Sport Trac market, which is priced starting at $35,455 (USD$23,840), it would probably be competitive. Most likely though, the Honda will be priced slightly higher.
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| The SUT will be targeted at the "cool dad" who already owns some of Honda's other products. (Photo: Honda Canada) |
The target buyer is a little older than that for the Element SUV, a male outdoor enthusiast, but married with children rather than single. The advertising campaign, Elliot hinted, is to go after the "cool dad" who already owns some of Honda's other products, like its motorcycles, all-terrain vehicles (ATV), personal watercraft, or speedboats powered by Honda engines.
Four Panel Glass Roof Adds to Intriguing Features
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| This topside view of the Honda SUT concept vehicle shows its unique four-panel sunroof. (Photo: Honda Canada) |
Honda officials have been coy about the details of the SUT, leaving observers to try to discern details for themselves and whether or not they represent design trends or are just for show.
One of the most obvious features is a four-panel glass sunroof, with a light panel running down the center of the headliner. This could just be a feature to allow more light into the cabin to show off the interior of the SUT concept or a possible design direction.