With various SEMA companies providing interior and performance components, any owner should be able to "reinvent" the image of their Scion, as their pocketbook will allow. And, Toyota will limit or increase the production of these niche vehicles as the market demands (100,000 or fewer units per year). They won't keep a model around long if it's worn out its welcome.
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| Motegi Racing had its hand in creating this version of the Scion bbX Concept car, adding its 18-inch performance wheels, Toyo Tires, plus other equipment inside, such as a supercharger, coil over suspension, racing seats, an in-dash TV/DVD player (not a street legal piece of equipment), satellite radio and a race cart and rack system. (Photo: Toyota) |
But realistically, Honda, the class leader in the youth market, also boasts SEMA aftermarket manufacturers with loads of personalization goodies for its relatively low-priced Civic and Element models, one of the reasons the "Civic Nation" has been founded.
Still, if I was a betting man, I'd still say the odds were in Toyota's favor to be successful based on its track record with Lexus. While the two divisions are diametrically opposed, Toyota can never be taken lightly.
Will Scion surpass Honda, or even Volkswagen, as the youth brand of choice? Probably not for a long time, but the competition had aught to sit up and take notice.