Now, the Scion dealership experience will be different than at a Toyota store, Farley said. Scion has created a modular display that can be set up in the showroom--some California dealers have placed it in their used car department--that will show the different optional equipment and colors that can turn each vehicle into a unique creation.
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| No separate Scion dealerships have been established yet, so Toyota has created these modular displays that can be slipped into a car dealer's show room to offer a unique sales experience. While Scion anticipates that most of its customers will go online to pre-configure their cars, this Scion display will also feature much of the aftermarket equipment that the motorist can buy right and have installed at the dealership--all factory approved. (Photo: Toyota) |
Dealers are one of the most critical lines of contact between an automaker and the car buyer, so Toyota paid particular care to how Scion customers will be treated with specialized training for the sales people, Farley said.
Reviewer's Commentary
Scion provided several of its xA and xB models to drive around the streets of Dearborn (Ford Motor Co.'s home). To a Gen Xer, like myself, the xA really resembles many other small, commuter vehicles in the Mini/Ford Focus/Echo/VW Golf vein. In other words, it's a conventional looking small car.
The xB has a boxy-stance, resembling, if anything, a cut down sport utility vehicle. It reminds me, if anything, of a Fisher Price looking vehicle.