What Women Want
This year's Geneva motor show showed concepts more powerful than ever before, theoretically breaking acceleration and top speed records while wowing enthusiasts to dizzying levels of over-stimulation. The show also featured a bevy of lavishly appointed luxury cars and go-anywhere sport utilities. In all the attention grabbing excitement it might almost be possible to completely overlook Volvo's latest
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| When was the last time a car was initiated, designed and engineered by a group of women? (Photo: Volvo Cars of Canada) |
But the YCC (Your Concept Car) is pretty special on its own. After all, when was the last time a car was initiated, designed and engineered by a group of women? The answer is never, which is a ridiculous notion when the influence of the female sex is factored into a family's purchasing process, let alone the buying habits of an ever increasing demographic of professional women who don't need to ask anyone's permission or advice when it comes to a new car purchase.
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| Just because the YCC was designed by women, it doesn't mean that it has to look girly. (Photo: Volvo Cars of Canada) |
In real terms Volvo sells more cars to women than men in North America, 54 percent to be exact. Hence a concept car designed by women, for women. But the YCC is more than that, as men like cars that offer excellent visibility, that are easy to drive, deliver good expected durability, low maintenance and practical storage solutions. Truly, it's a car for everyone.
The same goes for its styling. Just because the YCC was designed by women, it doesn't mean that it has to look girly. In fact, the YCC is aggressive, sporting and stylish, with pinched fenders and swooping "L" shaped headlamps, indicators and tail lamps. The effect is not cutesy like a Miata or New Beetle Cabrio, but substantial and purposeful.