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Formula E Season Wraps up in the Big Apple

13 – Harley-Davidson

Faced with an aging client demographic, Harley-Davidson has little choice but to try reinvent itself if it wants to survive. And so it was that the iconic brand was present at the Formula E races in New York to promote its electric products. I have never actually ridden a motorcycle, but a motorcycle-mad colleague told me that riding the new electric Harley was akin to sitting on a moving sewing machine. Which leads me to think the new audience for Harleys won’t be quite the same as the old…

14 – Memorable weekend

Clearly, a memorable weekend for the Nissan team.