FORD OF CANADA LAUNCHES NEW NATIONAL ONLINE AUTO SHOPPING SERVICE
Consumers across Canada can now 'build', price, search dealership inventory, and order any Ford or Lincoln vehicle online at www.ford.ca. The all-new Web service also gives car and truck buyers the ability to 'shop around' online using the site's feature-by-feature comparisons of Ford and Lincoln vehicles to key competitors. In addition, online consumers can calculate the estimated value of their trade-in — all without leaving the Ford of Canada web site.
