So you thought the industry had exhausted all avenues when it comes to developing new tech to further take drivers’ attention away from the road? Think again, because we learn this week that Korean automaker Hyundai is looking at ways to integrated hologram technologies into its vehicles of the future.
In a discussion with Bloomberg, Hyundai Group VP drew a list of promising technologies that the company was exploring to possibly inhabit the next generations of its vehicles. One that stood out was the hologram. Chung Eui-Sun iterated his wish that Hyundai get “far ahead of everyone else” in regards to that technology.
"We are working on holograms that can be displayed inside the car on dashboards and even in the passenger seats. While you are driving, a secretary or wife can be sitting next to you as a hologram.”
- Chun Eui-Sun, Vice President of Hyundai Group
Secretary or wife? We can only guess what the VP was thinking of in conjuring up that anachronistic vision!
That aside, however, the technology would be linked to the vehicle’s voice recognition system. Other than that, no technical details regarding the vehicle R&D work were forthcoming.
Chun Eui-Sun also mentioned that the company is working in collaboration with the Rhode Island School of Design in a project to study insects, specifically their aerodynamic shapes and physical structures, in order to see how new concepts could be introduced into vehicle designs.
"Their skins, antennae and joints are subjects we study for mobility technology," explained Chung Eui-sun. "For instance, spiders have eight eyes, while autonomous cars are equipped with more than 10 camera sensors such as LiDAR and radars."
Holograms of secretaries in the front passenger seat, the study of insects as design inspiration: Are we sure this is mid-May and not April Fool’s Day? Somewhere there’s a clever motorist thinking up a scheme to outsmart car-pooling lanes…
Hyundai is far from the first automaker to look into the behaviour and “design” of animals. Since the very beginnings of the automobile, people have designed cars in their image, as well as in the image of the nature that surrounds them.
Hyundai is providing no timeframe regarding any eventual use of hologram technology in its vehicle.
One thing is clear, however: If it ever becomes reality, its use will have to be heavily regulated. The risk of distraction with a hologram on board would obviously be high (remember, secretary or wife?).
On the other hand, won’t vehicles all be driving themselves around by then?