A NEW TRANSPARENT PRICING SYSTEM
At the heart of the Access Toyota program is a unique, drive-away pricingsystem that takes the intimidation factor out of negotiating the price of anew car. Individual model prices are set for a geographic market area using aconfidential electronic poll of Access Toyota dealers. Prices may fluctuatedepending on market conditions. The "drive-away" price gives customers an up-front transaction price that is always lower than the manufacturer's suggestedretail price. It includes the cost of the vehicle and all added accessoriesand options, as well as all charges, taxes and administration fees. There areno hidden costs or surprises, and all Access Toyota dealers in a given areawill honour the drive-away price.
Access Toyota prices for each model can be easily obtained on the Website at www.access.toyota.ca, from any Access Toyota dealer or from the Toyotacall centre at 1-888-TOYOTA-8. The call centre is open seven days a week from5 a.m. to 11 p.m.
ALL THE INFORMATION CUSTOMERS NEED, WITH NONE OF THE PRESSURE
At access.toyota.ca, shoppers can create a personal home page withpassword protection. They can calculate prices and save information about fivevirtual Toyotas, trying out every option and finding out immediately whatimpact each element will have on the price.