Customers can also obtain an appraisal for their trade-in vehicle basedon impartial third-party information from "Canadian Black Book"(R).
They can also get a detailed comparison of prices and specifications forother Toyota models and for comparable vehicles. Information is provided byAutodata, an independent company that serves the entire automotive industry.
ADVISORS AT THE DEALERSHIPS
Access Toyota revolutionizes the role of the sales rep at the dealership."With the state-of-the-art training program and use of the Internet as aprimary tool, the traditional salesperson becomes a product advisor, for whomthe relationship with the customer is just as important as making a sale,"said Gilles Pelletier, regional manager, Quebec zone, for Toyota Canada.
"Our experience in the Prairie provinces clearly shows that consumersfind this way of doing business to be a much better fit with theirexpectations and values," said Karl Schlicht, group vice-president, businessinnovations, who is responsible for introducing Access Toyota in the Prairieprovinces. "The 2001 Maritz study showed increased satisfaction amongconsumers who dealt with Toyota dealers following the introduction of theAccess Toyota program," he added.