TORONTO — Toyota Camry, the number-one selling family sedan in North America for four years running, is the benchmark in its class for style, comfort, quality and reliability. For 2002, Toyota sets a new industry standard by again moving the goal line with its re-designed Camry.
"The new Camry is better in virtually every way that we can measure," said Tony Wearing, Group Vice President in charge of Vehicle Sales and Marketing at Toyota Canada Inc. "The result is roomier, quieter, more powerful, safer and better equipped, and has improved handling and ride comfort. The 2002 Camry creates a completely new way to measure value."
In fact, to ensure that Camry retains its industry-leading status, Toyota didn't just redesign a car; it reinvented the entire vehicle development process.
To offer a family sedan with exceptional features and performance and still keep it affordable, Toyota created a streamlined new design and engineering process. Using simultaneous engineering and new digital design and fabrication processes, important decisions were made and tested early, dramatically reducing development costs. In addition, every element was measured against a stringent design strategy every step of the way.
"Using six development priorities, we've made significant improvements to Camry across the board," said Kosaku Yamada, Camry chief engineer, Toyota Motor Corporation (TMC). "We targeted bolder styling; a larger interior with more room and better functional use of space; and a new level of quiet and comfort, including best-in-class aerodynamics and major improvements to reduction of noise, vibration and harshness. Balanced, dynamic performance, including improvements to ride comfort, handling and responsiveness, was an important goal, as was world-class safety performance. Finally, we were determined to provide a whole new range of upscale standard and optional equipment to create a truly outstanding value in this segment."