Young buyers are obviously interested in a vehicle’s connectivity. According the Chevrolet, they’re also interested in being involved in the design process. That’s why the two concepts revealed in Detroit — the Tru 140S and Code 130R — have no interiors.
GM has ideas for the interiors, and how to approach connectivity and infotainment systems, but before it locks into a certain approach, it’s inviting a whole bunch of young people to offer some input, through kiosks at auto shows, and bringing the vehicles to where young people hang out. The initiative will also use social media. “Crowd sourcing,” so to speak.
Oh yeah, I almost forgot about the cars themselves. Both are four-seat sport coupes, because young folk like sports cars, but want to bring their friends along too. Both are also fuel efficient, with 1.4L turbo engines. The front-drive Tru 140S channels the “Italian exotic car” vibe, while the rear-drive Code 130R channels a muscle car vibe. I prefer the red one.
GM has ideas for the interiors, and how to approach connectivity and infotainment systems, but before it locks into a certain approach, it’s inviting a whole bunch of young people to offer some input, through kiosks at auto shows, and bringing the vehicles to where young people hang out. The initiative will also use social media. “Crowd sourcing,” so to speak.
Oh yeah, I almost forgot about the cars themselves. Both are four-seat sport coupes, because young folk like sports cars, but want to bring their friends along too. Both are also fuel efficient, with 1.4L turbo engines. The front-drive Tru 140S channels the “Italian exotic car” vibe, while the rear-drive Code 130R channels a muscle car vibe. I prefer the red one.
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| The Chevrolet Code 130R and the Chevrolet TRU 140S (Photo: General Motors) |
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