As reported by Chevrolet
DETROIT -- On March 12, Chevrolet will launch three social-media applications at South by Southwest, as a pilot test of emerging technologies that will help Chevrolet connect with consumers. During the interactive, music and film conferences and festivals, Chevrolet will have an opportunity to introduce more than 185,000 attendees to products like the Camaro, Volt, and Cruze. As one of the preeminent interactive conferences, South by Southwest also provides an opportunity for Chevrolet to learn what attendees feel are the best practices and emerging technologies in social media.
"Social media is a powerful tool in a digital world where people can get news instantly on their smart phone, watch television shows on streaming video, and communicate with friends on social-networking sites," says Jim Campbell, Chevrolet general manager. "For Chevrolet, South by Southwest provides an invaluable opportunity to learn how best to communicate with customers in by leveraging these technologies."
Accordingly, Chevrolet will focus on integrating technologies and events at South by Southwest, creating opportunities to talk with, and learn from, attendees.
Evaluating Emerging Technologies
Chevrolet will evaluate three emerging technologies during the conference, including location-based social networking, quick response codes, and augmented reality.
-- For location-based social networking, Chevrolet has partnered with
Austin-based Gowalla. From their smart phones, Gowalla users can
"check in" to let friends and followers know where they are at a given
moment. Gowalla users in Austin will receive a welcome message from
Chevrolet, while a select number will receive icons redeemable for
transportation in a dedicated fleet of Chevrolet vehicles, or
information at Chevrolet lounges around the city.
-- Chevrolet will use Quick Response (QR) codes to introduce attendees to
the key features of vehicles including the Camaro, Volt, and Cruze.
When photographed using a camera phone, the QR codes will launch a
dedicated microsite with key features of the vehicle. For example, a
QR code on the hood will take attendees to a micro-site to learn more
about the 1.4-liter Ecotec turbocharged engine in the Cruze, which is
expected to deliver class-leading 40 miles per gallon.
-- For augmented reality, Chevrolet is one of the first automotive
companies to use the emerging technology in a mobile application.
Users who download the Chevrolet iReveal application, available in
Beta form, will be able to unlock three-dimensional models of
Chevrolet vehicles. The application will provide key specifics of the
vehicles, and insert the virtual image of the car over the actual
streetscape viewed through the smart phone camera lens.
"The potential of these technologies is incredible," says Christopher Barger, Director of Global Communications and Technology for GM. "Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway. We are just scratching the surface of what's possible with mobile technologies and social media applications."
South by Southwest Activities
In addition, Chevrolet will offer a number of opportunities to meet, and learn from, South by Southwest attendees.
-- Chevrolet is providing vehicles for eight teams participating in a
road rally dubbed the "See the USA in your Chevrolet: A SXSW Road
Trip." Teams will drive to Austin from as far away as New York City
and San Diego, competing to complete missions selected by followers on
Twitter. The teams will use technologies ranging from OnStar to
Facebook to track and report their progress in the race, in real time.
-- As part of multiple, interactive Chevrolet displays in Austin, the
Chevrolet Volt Recharging Station will help South by Southwest
attendees to stay connected, with more than 100 electrical ports for
recharging their cell phones, net books, and cameras.
-- Chevrolet will also make a fleet of vehicles, including Camaro,
Equinox, Malibu, and Traverse, available for conference attendees.
Chevrolets will provide transportation to and from the highest
trafficked locations in downtown Austin. In addition, Chevrolet will
offer rides to exclusive events, such as a drive to Salt Lick BBQ, a
South by Southwest institution outside of Austin.
"We're very excited that Chevrolet is part of South by Southwest 2010," says SXSW Interactive Festival Producer Shawn O'Keefe. "It's great to see Chevrolet showcase how they are using emerging technologies to make their product experience better and more sustainable. With all the creative and amazing activities planned for our attendees, Chevrolet is truly connecting and building relationships with the SXSW community here in Austin and abroad."
DETROIT -- On March 12, Chevrolet will launch three social-media applications at South by Southwest, as a pilot test of emerging technologies that will help Chevrolet connect with consumers. During the interactive, music and film conferences and festivals, Chevrolet will have an opportunity to introduce more than 185,000 attendees to products like the Camaro, Volt, and Cruze. As one of the preeminent interactive conferences, South by Southwest also provides an opportunity for Chevrolet to learn what attendees feel are the best practices and emerging technologies in social media.
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| Photo: Chevrolet |
"Social media is a powerful tool in a digital world where people can get news instantly on their smart phone, watch television shows on streaming video, and communicate with friends on social-networking sites," says Jim Campbell, Chevrolet general manager. "For Chevrolet, South by Southwest provides an invaluable opportunity to learn how best to communicate with customers in by leveraging these technologies."
Accordingly, Chevrolet will focus on integrating technologies and events at South by Southwest, creating opportunities to talk with, and learn from, attendees.
Evaluating Emerging Technologies
Chevrolet will evaluate three emerging technologies during the conference, including location-based social networking, quick response codes, and augmented reality.
-- For location-based social networking, Chevrolet has partnered with
Austin-based Gowalla. From their smart phones, Gowalla users can
"check in" to let friends and followers know where they are at a given
moment. Gowalla users in Austin will receive a welcome message from
Chevrolet, while a select number will receive icons redeemable for
transportation in a dedicated fleet of Chevrolet vehicles, or
information at Chevrolet lounges around the city.
-- Chevrolet will use Quick Response (QR) codes to introduce attendees to
the key features of vehicles including the Camaro, Volt, and Cruze.
When photographed using a camera phone, the QR codes will launch a
dedicated microsite with key features of the vehicle. For example, a
QR code on the hood will take attendees to a micro-site to learn more
about the 1.4-liter Ecotec turbocharged engine in the Cruze, which is
expected to deliver class-leading 40 miles per gallon.
-- For augmented reality, Chevrolet is one of the first automotive
companies to use the emerging technology in a mobile application.
Users who download the Chevrolet iReveal application, available in
Beta form, will be able to unlock three-dimensional models of
Chevrolet vehicles. The application will provide key specifics of the
vehicles, and insert the virtual image of the car over the actual
streetscape viewed through the smart phone camera lens.
"The potential of these technologies is incredible," says Christopher Barger, Director of Global Communications and Technology for GM. "Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway. We are just scratching the surface of what's possible with mobile technologies and social media applications."
South by Southwest Activities
In addition, Chevrolet will offer a number of opportunities to meet, and learn from, South by Southwest attendees.
-- Chevrolet is providing vehicles for eight teams participating in a
road rally dubbed the "See the USA in your Chevrolet: A SXSW Road
Trip." Teams will drive to Austin from as far away as New York City
and San Diego, competing to complete missions selected by followers on
Twitter. The teams will use technologies ranging from OnStar to
Facebook to track and report their progress in the race, in real time.
-- As part of multiple, interactive Chevrolet displays in Austin, the
Chevrolet Volt Recharging Station will help South by Southwest
attendees to stay connected, with more than 100 electrical ports for
recharging their cell phones, net books, and cameras.
-- Chevrolet will also make a fleet of vehicles, including Camaro,
Equinox, Malibu, and Traverse, available for conference attendees.
Chevrolets will provide transportation to and from the highest
trafficked locations in downtown Austin. In addition, Chevrolet will
offer rides to exclusive events, such as a drive to Salt Lick BBQ, a
South by Southwest institution outside of Austin.
"We're very excited that Chevrolet is part of South by Southwest 2010," says SXSW Interactive Festival Producer Shawn O'Keefe. "It's great to see Chevrolet showcase how they are using emerging technologies to make their product experience better and more sustainable. With all the creative and amazing activities planned for our attendees, Chevrolet is truly connecting and building relationships with the SXSW community here in Austin and abroad."