Christmas Report: The Scent of Hummer

Truth be told, automakers are finally realizing the earnings potential of creating lifestyle products featuring popular

You name it, and it's probably offered on Hummer's lifestyle store HummerStuff.com. (Photo: General Motors of Canada)

nameplates. Hummer's rival Jeep, made by DaimlerChrysler, offers everything from clothing and camping gear to an all-weather portable audio system and "off-road" baby stroller.

Hummer currently offers a long list of accessories, such as lapel pins, rollerball pens, license plate frames, valve stem caps, key fobs, trailer hitch covers, buck knives, flashlights, a beach towel, a rollup blanket, camping cooler, and even an outdoor grill (the cooking kind) at its HummerStuff.com website.

But why stop there, as the brand offers electronics such as an alarm clock, a

Outerwear, fleece tops, sweaters and shirts can be had, replete with Hummer branding. (Photo: General Motors of Canada)

CD player/clock radio combo, portable audio system dubbed MusiXstation, a set of two-way radios, and a Hummer branded X-player for the kids.

What about ladies apparel? No, there's no Hummer lingerie yet, despite the sales success such attire might bring the brand considering that other "thing" the mention of its name might conjure up, but rather a selection of outerwear, fleece tops, sweaters and shirts can be had, replete with Hummer branding. The same assortment is available for men, and of course ball caps are also part of the available Hummer clothing line.