Well, Hummer is about success and power, which might mean the SUV-maker would do better forgoing the aroma of peppercorns, cardamom, thyme, green foliage, tonka bean, leather, patchouli, amber, and sandalwood, however, and giving its scent the smell of money. That's what America's mega money man did when introducing the fragrance of pure, unadulterated greed now in an attractive glass bottle, the Donald Trump eau de toilette.
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| The GM division promises that the new fragrance will be as rewarding as owning one of its Hummer branded SUVs. (Photo: General Motors of Canada) |
Of course, the Hummer scent might be ideal for the Ashton Kutchers of the world, recently seen driving his International CXT pickup truck around the streets of Los Angeles, a vehicle that makes even the top-tier Hummer H1 seem like a dinky toy at 14,500 pounds, nine feet tall and more than 21 and a half feet long.
For the time being International has not jumped on the scent of the fragrance trail, so to speak, but without doubt many others will follow. Chrysler Group may want to consider the smell of burning rubber for an "SRT" line of fragrances, or maybe Ford could capture the sweat of the common working man for a "Super Duty" eau de toilette. The possibilities are limitless.