In the midst of Chrysler's turnaround, the marketing folks are trying to position the carmaker as an organization that listens to its customers and reacts quickly to their concerns and needs.
"We're moving fast to earn the trust of dealers and customers and prove that we are listening," said Deborah Meyer, Vice President and Chief Marketing Officer.
A monster advertising kick-off campaign started last Sunday in conjunction with the Super Bowl. It's the first part of a media assault to promote the company's new mission.
"Our intent is to be very strategic with media and online initiatives by being where high volumes of people will go prior to, during or after major events to create a dialogue," said Meyer. "We have a great story to tell, about a company that is dedicated to putting the customer first and to improving the quality of everything we touch."
It all happens under the "New Day Celebration" umbrella- which is a first step to demonstrate that the troubled automaker is listening. Chrysler will even start an industry-first Customer Advisory Board to facilitate communication with its customers and dealers. This launches in the next few months.
"With all of the changes, we have the opportunity to really get back in step with the American public," said Meyer. "Our task is to challenge old perceptions and build a new image that is strong and relevant to today's consumers - and prove that it really is a New Day for Chrysler."
photo:Chrysler
"We're moving fast to earn the trust of dealers and customers and prove that we are listening," said Deborah Meyer, Vice President and Chief Marketing Officer.
A monster advertising kick-off campaign started last Sunday in conjunction with the Super Bowl. It's the first part of a media assault to promote the company's new mission.
 |
"Our intent is to be very strategic with media and online initiatives by being where high volumes of people will go prior to, during or after major events to create a dialogue," said Meyer. "We have a great story to tell, about a company that is dedicated to putting the customer first and to improving the quality of everything we touch."
It all happens under the "New Day Celebration" umbrella- which is a first step to demonstrate that the troubled automaker is listening. Chrysler will even start an industry-first Customer Advisory Board to facilitate communication with its customers and dealers. This launches in the next few months.
"With all of the changes, we have the opportunity to really get back in step with the American public," said Meyer. "Our task is to challenge old perceptions and build a new image that is strong and relevant to today's consumers - and prove that it really is a New Day for Chrysler."
photo:Chrysler