New 2005 Chrysler 300 to be Won by Attendee of the April 28 VIP Showcase
DaimlerChrysler's Chrysler, Dodge and Jeep divisions have been undergoing massive product overhauls, some that totally redefine the automaker's position in the marketplace. What's the best way to get the word out?
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| Considering the positive road test reports written on the new Chrysler 300 sedan, it is already being touted as a new class leader. (Photo: Trevor Hofmann, Canadian Auto Press) |
You've probably already seen the TV ads touting the all-new Chrysler 300 sedan as a class leader, hardly an oversell if the majority of road test reports written on the subject can be trusted, but as important as it is to get the word out to a "cold" market such an achievement will be best received by Chrysler Group's "warm" market, its current customer base.
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| Chrysler is inviting 750,000 people to its vehicle premiere events across the nation on Wednesday, April 28, where the new PT Cruiser will be shown among others. (Photo: Trevor Hofmann, Canadian Auto Press) |
To that effect the automaker is inviting 750,000 people to what it says to be "Hollywood-type" vehicle premiere events across the nation on Wednesday, April 28. The "VIP Showcase" events are ideal for getting prospective customers up close and personal with the new models, that include the aforementioned 300, as well as the new PT Cruiser Convertible, Crossfire Roadster and new Chrysler Town & Country/Dodge Grand Caravan with its sensational new "Sto & Go" tumble under second and third row seats. But the rear-wheel drive or optional all-wheel drive 300, with its premium standard build quality and upscale features, plus its low $29,995 base price and optional 340-hp HEMI V8 with 390 lb-ft of torque, is the brand's biggest story.