The "Reflections" spot features Aerosmith as part of the Dodge/Aerosmith alliance announced in June 2001. Aerosmith will continue to play a highly visible role in Dodge advertising and other consumer marketing programs. The fully integrated partnership includes Dodge sponsorship of Aerosmith's 48-city "Just Push Play" concert tour, promotions and vehicle displays. The partnership is the first of its kind for Aerosmith.
"Aerosmith in many ways embodies the Dodge image — a great American band and a great American brand," said Jim Schroer, Executive Vice President, Global Sales and Marketing, DaimlerChrysler Corporation. "Both represent the rebellious and youthful energy that great rock and roll bands and great car brands, like Dodge, have come to represent."
The second television spot, titled "Truckville," depicts the Dodge Ram pickup from a bird's-eye view as it drives through the city of "Truckville." The ad demonstrates the Ram's handling, power, and bold styling. In the end, the viewer sees the entire city driving 2002 Dodge Ram trucks.
"Both ads feature the rock and roll sound of Aerosmith, specifically the title song 'Just Push Play'," said Bill Morden, Executive Vice President, Chief Creative Officer at PentaMark Worldwide. "The music and visual elements do a great job of demonstrating the new Dodge Ram's bragging points such as power, performance, handling and braking."
PentaMark Worldwide, located in Troy, Michigan developed the new look and feel of the entire advertising campaign for the 2002 Dodge Ram launch.