The Mercedes AMG Formula 1 Team confirmed Wednesday the news of a new partnership with Hugo Boss, effective from 1 January 2015 onwards.
Hugo Boss, a market leader in the upper premium and luxury global apparel market, becomes a team partner of the Mercedes F1 team, and the team's official supplier of lifestyle and formal wear clothing.
Hugo Boss is therefore leaving McLaren after 33 years.
The German company will create high-performance teamwear and develop a 'BOSS for Mercedes-Benz Collection', inspired by the Formula 1 team, which will be available twice a year featuring high-end menswear fashion.
Hugo Boss, a market leader in the upper premium and luxury global apparel market, becomes a team partner of the Mercedes F1 team, and the team's official supplier of lifestyle and formal wear clothing.
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| Photo: Mercedes AMG |
Hugo Boss is therefore leaving McLaren after 33 years.
The German company will create high-performance teamwear and develop a 'BOSS for Mercedes-Benz Collection', inspired by the Formula 1 team, which will be available twice a year featuring high-end menswear fashion.
 |
| Nico Rosberg already had a personal sponsorship from Hugo Boss when he raced in GP2 in 2005. (Photo: WRI2) |