- Helping you drive happy

Fisker announces upcoming U.S. comeback

By ,

The Fisker as you know it is dead. However, Fisker Automotive and Technology Group (FATG) is alive thanks to wealthy Chinese owners, and soon the company will resurrect the ill-fated Karma at a new assembly plant in Moreno Valley, Southern California.

 According to an article on The Detroit Bureau website, around 150 jobs will be created. However, we don't know which components will be manufactured in the U.S. and which ones will come from China.

 “FATG believes in the quality, work ethic and competitiveness of manufacturing in the United States,” said James Taylor, Chief Marketing Officer of FATG. “California’s natural beauty, trend setting, technology and environmental focus are perfectly aligned with our Karma re-launch.”

 Fisker went bankrupt in November 2013 after ceasing production in 2012. A team of Chinese investors, Wanxiang Group, finally purchased the brand in early 2014.

 The announcement is a boon to California, whose auto industry has declined over the years with many automakers moving to other sites. Toyota is now headquartered in Texas, Nissan chose Tennessee as a new home, while Honda settled into new digs in Ohio. Only Tesla remains, in Fremont.

 As for the born-again Fisker Karma, look for pricing to start at more than $100,000 USD, but not much change from its predecessor. Rumour has it that FATG is still considering a smaller Fisker, the Atlantic, to attract mainstream buyers.