Hornet to Toughen Up Subcompact Segment |
Dodge's Hornet Concept pushes the wheels to the corners to make the most of the small footprint. (Photo: DaimlerChrysler Canada)
|
The success of small, exciting cars like MINI's Cooper has led market analysts to finally realize that the up-and-coming Generation Y expects more from automakers. After growing up with Escalades, Suburbans, and Navigators, the 20-something crowd is unattracted to smaller plain-Jane hatchbacks, but instead are looking to vehicles like the aforementioned MINI, as well the Scion brand, in the U.S., which has enjoyed so much success with it's oddly shaped lineup and attractive prices.
And this isn't a fact that domestic manufacturers have overlooked. First
 |
| Suicide rear doors may or may not make it into production, thin space-saving seats probably won't. (Photo: DaimlerChrysler Canada) |
off, DaimlerChrysler has recently announced that it is looking for a suitable partner to build a production version of the Dodge Hornet concept vehicle, or something similar, that would come hot on the heels of the already attitude-packed Caliber. Designed around the idea of blending European footprint and engine measurements with American aggressiveness and overall space, the Hornet uses the same boxy recipe as the Scion xB to gain more interior space than it's diminutive size belies.
"We wanted the Hornet to be dynamic, nimble, fun to drive, and have an adaptable space-efficient interior," said Mark Moushegian, Principal Exterior Designer. "At the same time we set out to create a vehicle with a uniquely American character to expand the image and presence of the Dodge brand in Europe and international markets, especially in the entry-level market."
The concept p
 |
| The interior boasts tons of storage space, including a cool removable door-panel case. (Photo: DaimlerChrysler Canada) |
acked a 170 horsepower punch, which would be easily attainable given that power comes from a supercharged 1.6L. Hopefully, if the Hornet makes it to production, Dodge will get with it and produce an SRT version for those looking for a bit more performance from the "rallye-inspired" Hornet.
The exterior treatment on the concept was interesting though, coming in matte gunmetal with dark skunk stripes supposedly reminiscent of the Dodge Viper, although in reality they bear a striking resemblance to pretty much every other racing-stripe equipped car produced... ever. Stock 19-inch wheels
 |
| The front end is similiar to the Nitro's design, albeit smaller and even more aggressive. (Photo: DaimlerChrysler Canada) |
over gold-painted disc brake calipers should entice younger buyers, as will the sunglass-inspired glass, which has been tinted a deep blue.
The mechanical, chunky design theme seen on the outside is carried over to the interior, also covered with various shades of grey. Like most concept cars, the Hornet has ridiculously thin space-saving seats that will most likely be tossed in favour of thicker, safer chairs before the it makes production, however, hopefully the nifty door-mounted removable carrying case / storage unit will see the light of day.
