Fun Loving Animation an Odd but Effective Way to Sell Clean, Quiet Diesel Power
Sometimes TV ads can be funnier than the "comedy" they sponsor, and in the case of a new animated Honda spot designed to sell the
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| A TV ad featuring a Honda engine has won the Cannes Lions International Advertising Festival Film Grand Prix. (Photo: Cannes Lions International Advertising Festival) |
The "Grrr" TV spot, created by Wieden & Kennedy of London and produced by Nexus Productions, has won the Cannes Lions International Advertising Festival Film Grand Prix.
The award was announced by Film Jury president John Hunt at a press conference prior to a ceremony in the Palais des Festivals on June 25.
According to AdAge.com, the ad was popular among festival attendees and professional critics from the start. But this should make some sense considering the number of top honors that "Grrr" has already collected, such as the Best of Show at the One Show, the Grand Clio, a Grandy, and eight British Design & Art Direction awards.
"It's such a unique spot," commented Hunt.
And unique might sum it up best, according to Ad Age, being that the cheerily animated ad
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| "It's just one of those commercials that entertains you as it sells you and the premise is blindingly simple," commented Film Jury president John Hunt. (Photo: Wieden & Kennedy) |
"Just somehow the sum of its parts come together to make it so unique," Hunt added. "The soundtrack is beautiful, the animation. The idea is such a simple proposition and it entranced us all. When re-watching the commercials, often you see two or three frames and move on, but I noticed the jury didn't mind watching that one again. It's just one of those commercials that entertains you as it sells you and the premise is blindingly simple."