Prior to that, however, Hyundai may bring a full-size model, Equus or otherwise, to the North American market under the Hyundai
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| A decision on a separate luxury division may come from Hyundai as soon as 2007 or 2008, with cars and SUVs following shortly thereafter. (Photo: Hyundai Auto Canada) |
nameplate, in order to test the waters, so to speak. According to the Wards report, John Krafcik, vice president-product development and strategic planning, said that the new model would represent a new flagship above the upcoming Azera.
Krafcik didn't mention if the new model would be the next-generation Equus, but he did say it would be based on the car's architecture. Doing anything different wouldn't make sense, as the cost to develop and build something altogether new just to "test" the North American market would be too high.
It is also entirely possible that the Equus name will be used here as well, although Krafcik did mention that may not be the
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| The Equus name has a certain prestigious ring to it; short, precise, and possessing the sound of money in its complicated use of Latin. (Photo: Hyundai Auto Canada) |
case. Hyundai would do well to consider it, however, as the automaker has garnered a substantial amount of press about the model in the rumour mill alone, and that kind of publicity is valuable. The Equus name has a certain prestigious ring to it as well; short, precise, and possessing the sound of money in its complicated use of Latin. What does it mean? Again, it's all about money, at least this day and age when owning a horse anywhere near the city is only possible for the well-to-do. Equus is translated from Latin to mean: horse, steed, or mount. Also spelled aequus, equus also means: level, even, calm, equal, favorable, and just. Yeah Hyundai, keep the name if this is indeed the car that's coming to North America.
