Currently, however, Hyundai's domestic Equus sales are off by 36.1 percent compared to last year, according to Wards, due to
more competition in its home market. The new Ssangyong Chairman is said to be part of the problem, as it has become the number one seller in the luxury class, bypassing the Equus.Hyundai will counter with an all-new Equus next year, which should help it gain back ground.
While its success in South Korea doesn't necessarily affect the North American market, at least not directly, the introduction of the all-new model at the upcoming Specialty Equipment Manufacturers Association (SEMA) show this fall, according to Krafcik, will cause some commotion.
Hyundai must also feel its new design is bold and daring enough to unveil at SEMA, as the show traditionally pulls in youth-oriented crowds interested in specialty tuning. Equus competitors such as the Chrysler 300C, however, have done extremely well at the Las Vegas event, considered to be the largest single automotive show in North America.
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| The introduction of the all-new Equus at the upcoming Specialty Equipment Manufacturers Association (SEMA) show this fall is sure to cause some commotion. But will it look like this concept? (Photo: Hyundai Auto Canada) |
While its success in South Korea doesn't necessarily affect the North American market, at least not directly, the introduction of the all-new model at the upcoming Specialty Equipment Manufacturers Association (SEMA) show this fall, according to Krafcik, will cause some commotion.
Hyundai must also feel its new design is bold and daring enough to unveil at SEMA, as the show traditionally pulls in youth-oriented crowds interested in specialty tuning. Equus competitors such as the Chrysler 300C, however, have done extremely well at the Las Vegas event, considered to be the largest single automotive show in North America.