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Hyundai plans to expand its manufacturing of BlueOn next year

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Khatir Soltani
As reported by Hyundai

Hyundai Motor Co. today unveiled the company’s – and Korea’s - first Full Speed Electric Vehicle (FSEV) named ‘BlueOn,’ opening a new era in eco-friendly technology.

Electric version of i10 at the Frankfurt Motor Show (photo: Hyundai)

Hyundai unveiled the car at the Blue House today, in the presence of Korean President Lee Myung-Bak and Ministers from the Ministry of Knowledge Economy and Ministry of Environment. About 50 other government and electric-vehicle industry officials were also present. During the unveiling ceremony, President Lee and Hyundai’s Vice Chairman Lee test drove one of the new vehicles together on the Blue House premises.

TEST FLEETS
Hyundai invested a total of about 40 billion won over a one year period to create BlueOn, which is based on Hyundai’s small hatchback, i10. The electric version of i10 was first unveiled at the Frankfurt Motor Show in 2009.

Beginning with today’s ceremony, Hyundai is planning to provide 30 BlueOn vehicles as test fleets to various government organizations in Korea by October. These vehicles will be mainly used to help develop and test charging infrastructures for about two years, until August 2012. Furthermore, these cars will be used for promotional purposes, starting with the upcoming G20 summit, to boost Korea’s eco-friendly image.

The name ‘BlueOn’ derives from Hyundai’s Blue Drive strategy, which encompasses the company’s eco-friendly products and technologies. The word ‘On’ symbolizes “switch on.”

INNOVATIVE LiPOLY BATTERIES, VIRTUAL SOUND
BlueOn has a compact body with an overall length of 3,585 mm, overall width of 1,595 mm and overall height of 1,540 mm. It is equipped with a highly efficient electric motor powered by an innovative 16.4 kWh LiPoly (lithium-ion polymer) battery technology that offers numerous advantages over other battery types. BlueOn boasts a maximum power of 81ps(61kW) and maximum torque of 21.4kg/m(210Nm).

As pure electric vehicles operate only with the battery and electric motor, the battery’s lifespan and storage capacity determines the vehicle’s performance. Hyundai chose LiPoly batteries because compared with previous nickel-metal hydride batteries (NiMH), LiPoly delivers the same power with 30 percent less weight and 40 percent less volume, boosting efficiency and leaving more interior space for passengers.

photo: Huyndai
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada