This is outstanding news for Korean automaker Hyundai, one that comes hot on the heels of record-breaking sales in the past few months.
For sure, the improvement is amazing. Second in 2006, 12th in 2007 and dead last a year ago, Hyundai now finds itself atop the industry with a Web site that has shown little evolution in terms of design.
Of course, other manufacturers deserve praise for their online efforts. The 2,168 new-vehicle shoppers surveyed by J.D. Power and Associates have put Mazda's Web site in the top three for the third consecutive year.
Volvo, which ranked first in 2007, also remains among the leaders, earning a top-five ranking yet again.
On the flip side, some car companies haven't taken this Web thing very seriously. Two of Detroit's Big Three, Chrysler and General Motors, keep posting below-average Web sites in terms of customer satisfaction.
Meanwhile, Subaru took a huge drop, falling from the very top all the way to 16th place -- well below the industry's average -- in a span of just one year.
Four factors contribute to overall customer satisfaction: information/content (37%); speed of pages loading throughout the Web site (20%); ease of navigating throughout the Web site (25%); and appearance of the Web site (18%).
Reaction of the press release: J.D. Power and Associates Reports: Hyundai Ranks Highest in Customer Satisfaction
photo:Hyundai
For sure, the improvement is amazing. Second in 2006, 12th in 2007 and dead last a year ago, Hyundai now finds itself atop the industry with a Web site that has shown little evolution in terms of design.
Of course, other manufacturers deserve praise for their online efforts. The 2,168 new-vehicle shoppers surveyed by J.D. Power and Associates have put Mazda's Web site in the top three for the third consecutive year.
Volvo, which ranked first in 2007, also remains among the leaders, earning a top-five ranking yet again.
On the flip side, some car companies haven't taken this Web thing very seriously. Two of Detroit's Big Three, Chrysler and General Motors, keep posting below-average Web sites in terms of customer satisfaction.
Meanwhile, Subaru took a huge drop, falling from the very top all the way to 16th place -- well below the industry's average -- in a span of just one year.
Four factors contribute to overall customer satisfaction: information/content (37%); speed of pages loading throughout the Web site (20%); ease of navigating throughout the Web site (25%); and appearance of the Web site (18%).
Reaction of the press release: J.D. Power and Associates Reports: Hyundai Ranks Highest in Customer Satisfaction
photo:Hyundai