Ford doesn't mention Five Hundred in its most recent press release about sales numbers, although year-to-date as of October it was
being outsold about 3.1 to 1 by Chevy's Impala and 2.8 to 1 by Chrysler's 300. This shouldn't matter as much to Ford as it would have a few months ago, mind you, as its new Fusion and Lincoln Zephyr are experiencing sensational sales results in the same market segment. The two models tripled October's sales to raise total car sales by 2 percent over November of last year. According to reports from dealers, the only thing wrong with the Fusion is getting enough of them to satisfy customer demand.
Ford cites its nationwide "Drive Home a Winner" contest, which continues to run until January 3, 2006, as a major reason behind the increased sales.
"Ford of Canada's "Drive Home a Winner" vehicle-a-day giveaway has brought new customers into our showroom," said Brad Musat of OK Ford in
Lac La Biche, Alberta. "There is a real air of excitement...just imagine winning your vehicle!"
As exciting as the thought of winning a new car may be, I'm of the belief that the marketing campaign, in and of itself, played a less significant role in driving new sales than the introduction of two exciting new midsize sedans.
"Ford Fusion's sleek, athletic styling and responsive driving personality are a hit among customers in the midsize car segment," commented Robert Girard, vice president of general sales, Ford of Canada. "Fusion, along with the luxury sports sedan Lincoln Zephyr, deliver on the needs of this important segment. We anticipate the sales momentum of these exciting vehicles to continue."
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| Ford doesn't mention Five Hundred in its most recent press release about sales numbers, although year-to-date as of October it was being outsold about 3.1 to 1 by Chevy's Impala and 2.8 to 1 by Chrysler's 300. (Photo: Trevor Hofmann, Canadian Auto Press) |
Ford cites its nationwide "Drive Home a Winner" contest, which continues to run until January 3, 2006, as a major reason behind the increased sales.
"Ford of Canada's "Drive Home a Winner" vehicle-a-day giveaway has brought new customers into our showroom," said Brad Musat of OK Ford in
 |
| The new Fusion and Lincoln Zephyr are experiencing sensational sales results. (Photo: Trevor Hofmann, Canadian Auto Press) |
As exciting as the thought of winning a new car may be, I'm of the belief that the marketing campaign, in and of itself, played a less significant role in driving new sales than the introduction of two exciting new midsize sedans.
"Ford Fusion's sleek, athletic styling and responsive driving personality are a hit among customers in the midsize car segment," commented Robert Girard, vice president of general sales, Ford of Canada. "Fusion, along with the luxury sports sedan Lincoln Zephyr, deliver on the needs of this important segment. We anticipate the sales momentum of these exciting vehicles to continue."