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Industry Report: Ford Has Strong November but Still Lags Behind 2004 in YTD Sales

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Khatir Soltani
Prior to Fusion, the Ford faithful only had the antiquated Taurus and full-size Five Hundred to consider in the "midsize" segment,
What is significant, however, is Ford's recent rise in SUV and truck sales. (Photo: Ford Motor Company of Canada)
but now the new Fusion offers more style and substance, including one of the nicest interiors in the segment. The same can be said for Lincoln's new Zephyr, offering an even more upscale ambience inside and out, while providing the luxury brand's dealers with the first all-new car in seven years.

What is significant, however, is the rise in SUV and truck sales. Just when the market looked negative on sport utility vehicles, November sales of Ford variants are up some 12 percent compared
What's even more interesting is that one of the leaders of Ford's SUV pack is hardly a new model, the compact Escape. (Photo: Ford Motor Company of Canada)
to last year, while November truck sales have improved by 5 percent.

What's even more interesting is that one of the leaders of Ford's SUV pack is hardly a new model, the compact Escape. November sales of the efficient yet powerful little SUV have grown exponentially, up 60 percent over November of last year and 12 percent over the entire year, after six straight months of record sales allowing it to hold onto its title of Canada's best selling compact SUV. Interestingly, last year the little sport ute received a mid-cycle update improving many aspects of the vehicle, but it has taken almost a year for the Escape to achieve its best November ever.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada