INFINITI is partnering with Tennis Canada and is, effective immediately, the official automotive brand of the association and of the Rogers Cup women’s tournament.
“We are thrilled to partner with INFINITI Canada to enhance the tournament for both our fans and our players,” declared Rob Swann, chief commercial officer at Tennis Canada. “INFINITI is a world-class company with a drive to innovate and provide their customers the best possible experience, and these are values that very much align with Tennis Canada and Rogers Cup. We are looking forward to an exciting and successful partnership.”
INFINITI will be present at Toronto’s Aviva Centre from August 5-13 2017, and will offer Rogers Cup attendees a relaxation space where they can get close-up looks at the automaker’s luxury vehicles. INFINITI will also be providing vehicles to handle transportation of players in both Montreal and Toronto, the alternating hosts of the annual tournament. So expect as well a strong INFINITI presence in 2018 at Montreal’s Stade Uniprix.
INFINITI’s association with the sport of tennis is not new: the company sponsored the first round of the Davis Cup in Ottawa in February, as well as the Federation Cup event in Montreal last month.