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Lamborghini Huracàn breaks sales record: 3,000 units in 10 months

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Josée Paquet

The new Lamborghini Huracàn has been on fire since coming to market, selling 1,000 units in the U.S. and 3,000 worldwide in just 10 months — something the brand hasn’t achieved in the entire 2000-2012 period.

For 2014, Lamborghini is on pace to reach 3,600 total sales, well above its previous high of 2,406 units in 2008.

It's also safe to assume the Huracàn will eclipse the all-time sales numbers of its predecessor, the Gallardo (14,022 units).

“In the Americas we worked together with our dealer partners to outline their launch outreach strategy from a new perspective. How to make their events and communications bold yet welcoming,” Lamborghini COO Alessandro Farmeschi said in a statement. “As a result, we are watching a success story unfold. As the Huracán arrives in-market, consumers are anxiously waiting to experience this vehicle which is a direct result of these targeted events.” 

Source: motorauthority.com

Josée Paquet
Josée Paquet
Automotive expert