The Urus concept features variable ground clearance and permanent all-wheel drive along with versatile luggage space. The interior features Forged Composite, a carbon fibre-reinforced plastic developed in partnership with golf titan Callaway.
Lambo says they’d be looking at about 3,000 units annually with a focus on the US, UK, Germany, Russia, the Middle East and China.
The urus, or auroch, was a large, wild cattle whose last surviving example died in the 17th century. The name choice continues Lambo’s penchant for all things bullish.