Will the promise of a better ownership experience lead to more sales for Lincoln in Canada? That’s the plan with the announcement that the company’s new complimentary Pickup and Delivery service will be added to all 2018 model-year vehicles.
Starting March 1, Lincoln dealers will pick up a customer’s 2018 vehicle when it is time for service and drop it off when finished. A Lincoln loaner vehicle will be provided making servicing effortless and saving valuable time.
“Lincoln Pickup and Delivery provides an exclusive and personally crafted service experience that saves clients a true luxury item – their time.”
- Terry Erb, director, Lincoln Canada
This move is not unprecedented—ever heard about Genesis at Home?—but it will definitely help Lincoln attract more potential buyers at a time when luxury-car manufacturers are searching for new ways to stand out in the market.