Mazda Increases Mazda3 Output to Help Keep Up with Strong Demand

While a new Honda Civic is due out this fall, and by all accounts should help Japan's number 3 brand move back into the

During the first four months of 2005, Mazda3 sales in the U.S. totaled 31,722 units, an increase of 32 percent from the same period in 2004. (Photo: Rob Rothwell, Canadian Auto Press)

forefront of the C-segment, Mazda3 sales continue to be extremely strong this year. During the first four months of 2005, Mazda3 sales in the U.S. totaled 31,722 units, an increase of 32 percent from the same period in 2004.

The model's popularity has also aided Mazda in becoming Australia's top-selling import brand so far in 2005.

And what about in Canada? In 2004, Honda's Civic was number one in the compact category from sea to shining sea, with 61,041 units sold, while Toyota's Corolla was number two with 44,563 units sold. The Mazda3 came up shy in third place, with a respectable 42,680 units sold. This number, according to Mazda Canada, was primarily due to a lack of product.

During an interview in November of 2004 (see automotive news section for Nov 5, 2004: Industry Report: How Did Mazda Go from So

While an additional 24,000 units won't eliminate the waiting list for new Mazda3s, it should alleviate it somewhat. (Photo: Rob Rothwell, Canadian Auto Press)

Cold to So Hot?), Gregory Young, Director, Corporate Public Relations, Mazda Canada stated, "the new 3 has taken the country by storm, outselling the bestselling Honda Civic in February and March of this year (2004)." Fortunately for Mazda Canada, they were bullish when ordering the 2004 allotment. "We were a little optimistic when we estimated what demand would be compared to Protegé," continued Young, adding, "We got everything we asked for."

While an additional 24,000 units won't eliminate the waiting list for new Mazda3s, it should alleviate it somewhat.