Mitsubishi's Canadian Sales Up Dramatically over Last Year

Something inexpensive yet sporty, like the Colt, would allow Mitsubishi to pull in customers when they're considering

The Grandis minivan could prove popular in Canada due to its compact size yet roomy interior. (Photo: Mitsubishi Motors North America)

purchasing their first new car. Such customers may not have the same brand loyalties to automakers such as Toyota and Honda, that more seasoned buyers hold.

Mitsubishi also makes a small minivan for other markets dubbed the Grandis, which might integrate well into Canada's unique market.

"We would like to explore this further," said Laframbroise.

While Mitsubishi is nowhere near to achieving critical mass, where there are enough cars on the road to cause new vehicle buyers to take notice and want one of their own, their recent popularity means that neighbours will be talking to each other, curiosity will be raised in shopping mall and supermarket parking lots, and colleagues will take notice of the new Japanese model parked in the office lot. Then, when Laframbroise' new ads hit TV, radio, magazine, newspaper and online media, peoples' familiarity will cause them to take notice.

With good news traveling fast, Mitsubishi's gains will most likely continue.