International Speedway Corp. said it has seen admissions revenue drop 16.5 percent, motorsports-related revenue drop 8.7 percent and food, beverage and merchandise revenue drop 33.7 percent.
ISC owns tracks that host a total of 19 NASCAR Sprint Cup points races; that is Daytona, the Auto Club Speedway in California, Talladega, Richmond, Phoenix, Michigan, Martinsville, Kansas, Chicagoland, Homestead-Miami, Watkins Glen and Darlington.
ISC expects overall admissions revenue to drop 15 percent for the year and it is looking at other ways to generate more admissions revenue.
On a brighter note, less than 10 percent of ISC's gross marketing partner revenue comes from auto manufacturers, so any impact from the reorganizations of Chrysler and General Motors should be minimal.
ISC owns tracks that host a total of 19 NASCAR Sprint Cup points races; that is Daytona, the Auto Club Speedway in California, Talladega, Richmond, Phoenix, Michigan, Martinsville, Kansas, Chicagoland, Homestead-Miami, Watkins Glen and Darlington.
ISC expects overall admissions revenue to drop 15 percent for the year and it is looking at other ways to generate more admissions revenue.
On a brighter note, less than 10 percent of ISC's gross marketing partner revenue comes from auto manufacturers, so any impact from the reorganizations of Chrysler and General Motors should be minimal.