New Channel to Focus Less on Motorsport and More on Consumer Vehicles
If you're not familiar with Speed Channel, formerly known as SpeedVision prior to Fox Network taking it over from media guru Ted Turner, it is cablevision's mecca for automotive enthusiasts. Specializing in motorsport, including two-wheel and four-wheel varieties, Speed Channel also dabbles in mainstream automotive information programming.
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| Speed Channel is a mecca for automotive enthusiasts, specializing in motorsports yet only dabbling in automotive information programming. (Photo: www.SpeedTV.com) |
Obviously Wheels TV President Jim Barisano thinks Speed Channel's viewers are being left unfulfilled as his new automotive channel set to hit the cable and satellite small screen in Q4 of this year.
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| "The automobile plays a huge role in everybody's life, yet it is underserved in the television world. WHEELS TV is going to change all that," commented Wheels TV President Jim Barisano. (Photo: WHEELS TV) |
Barisano stated, "We've been producing automotive programming for major networks and the auto industry for 15 years. This experience will be put to good use with WHEELS TV. The automobile plays a huge role in everybody's life, yet it is underserved in the television world. WHEELS TV is going to change all that."
According to Barisano, Wheels TV will focus on car, truck, SUV and motorcycle news and general information via magazine and lifestyle programs, documentaries, new vehicle profiles, how-to shows, travel, safety and recall alerts, event coverage, news, movies, TV action and comedy series. Shows currently in development include: Ultimate Garage, World's Fastest Wheels, The Highway My Way, and Hot Streets.