TROY, Mich. — OnStar, North America's No. 1 provider of in-vehicle communication and information services, this week will cross the threshold of one million active subscribers, further establishing its leadership position in this industry.
"This is a significant milestone as OnStar continues to forge the direction of in-vehicle communications," said Chet Huber, OnStar president. "We've had more than seven million interactions with our customers and are regarded as the reference brand for these services."
OnStar, launched in 1996 on three Cadillac models, is now available on 32 of GM's 54 models in addition to providing service for Lexus LS430 and Acura RL customers. Using Global Positioning System (GPS) technology and an embedded cellular connection, OnStar offers subscribers an ever-widening range of services, including automatic airbag notification, stolen vehicle tracking, remote diagnostics, emergency services, roadside assistance and remote door unlock. OnStar advisors also can assist drivers with route support, concierge service, and point-of-interest information from a 7-million-listing database.
In 2001, OnStar continues to evolve its connectivity and services. Through a nationwide wireless network in cooperation with Verizon Wireless, OnStar now offers subscribers the ability to make and receive phone calls in the vehicle in a completely hands-free manner using OnStar Personal Calling. In addition, OnStar Virtual Advisor allows drivers to access personalized, Web-based information and their e-mail — again, all hands-free and voice-activated, through the push of a single button.